Professionalise Your B2B Marketing Strategy for Measurable Commercial Outcomes
Transition from fragmented, DIY, or junior-led activity to senior strategic governance.
I provide the strategic leadership required to turn marketing into a high-performance revenue engine. Whether you are navigating founder-led growth, managing a small team without senior oversight, or building from zero, cmonow.uk provides the senior-level architecture to reach your full commercial potential.
The cmonow.uk Commercial Directive
cmonow.uk provides a 5-phase Commercial Growth Roadmap designed to identify revenue friction and professionalise the marketing function for established UK B2B firms. By modernising digital infrastructure and establishing commercial governance, cmonow.uk ensures marketing spend acts as a predictable growth lever rather than a tactical overhead.
Resolving the Constraints on Your Commercial Growth
Most B2B SMEs hit a growth ceiling caused by identical structural problems. I identify and resolve the friction points that tactical marketing cannot see.
An outdated digital presence is a commercial liability. I transform your “basic” foundations—including your website—from static brochures into authoritative, conversion-first assets that inform your market and capture intent.
I replace uncoordinated, “quick-fix” lead generation with a unified Growth Thesis. Every pound of spend is governed by its ability to move the needle on your specific commercial goals.
I provide the senior strategic governance required to oversee the marketing function at a board level. You receive the expertise of a Strategic Marketing Director without the full-time cost or agency bloat.
The Methodology: Your 100-Day Commercial Growth Roadmap
I follow a rigorous, 5-phase operating process designed to move your marketing from a cost centre to a revenue-supporting growth engine.
Step One: The Growth Audit
The Growth Audit gives you a clear view of what is helping and what is holding back your marketing. I look at your campaigns, data, website, messaging, customer journey, technology, and team structure. You receive insight grounded in evidence and a practical explanation of what is influencing performance. Or if a new marketing set up Where you stand and What you need.
You gain:
• A clear understanding of why results are inconsistent
• Evidence of where spend is being wasted
• A view of how marketing aligns with your commercial objectives
• Priorities that will make the biggest difference
• Recommendations you can take forward immediately
Many companies only need this first step. If you want support turning the findings into a plan, you move to Step Two.
Step Two: The 90 Day Strategy Plan
The plan translates the audit into a structured sequence of actions. It is practical, focused, and designed around your resources, not an ideal scenario that will never be implemented.
The plan includes:
• Prioritised campaigns and tasks
• Clear messaging and positioning
• Channel and spend recommendations
• Defined KPIs and measures
• A realistic route for the next quarter
It gives you a strategy that is straightforward to follow, easy to communicate, and aligned with your commercial goals. If you want support delivering it, you move to the third step.
Step Three: Leadership and Implementation Support
There is no obligation to continue beyond the audit. The aim is to give you the right level of support at the right time so you stay in control of spend, pace, and direction.
Why B2B SME Companies Choose This System
B2B marketing is complex. Long sales cycles, multiple stakeholders, technical messaging, and limited internal resource make it hard to understand what is really driving performance. Many teams rely on assumptions or inherited processes that no longer match the market.
The Growth System brings order to this. It provides:
• Clarity before action
• A strategy built around what will work in your market
• A practical plan your team can deliver
• Senior support only when needed
• A more confident and predictable route to growth
The approach works across early-stage businesses, scaling organisations, technical industries, professional services, and established SMEs. It adapts to different structures, levels of maturity, and commercial priorities.
The Value of Starting with The Growth Audit
Without clear diagnosis, companies often invest in the wrong activities or fix the wrong problems. The audit removes uncertainty and gives you a factual understanding of where your biggest opportunities and risks lie.
Leaders gain confidence in the decisions ahead. Teams gain clarity on what matters. Marketing becomes more efficient, more effective, and better aligned with the wider business.
Take the First Step
If you want to understand what is happening inside your marketing, and build a clearer, more reliable path to growth, start with The Growth Audit. It gives you the insight you need to make the right decisions and the confidence to move forward with purpose.
Results from Real Businesses
“The Growth Audit identified £15k in wasted ad spend within the first month. The ROI has been exceptional.”
Tech Startup CEO, Series A SaaS Company
“Finally, a consultant who understands SMEs. The enablement support meant we could execute the strategy ourselves with confidence.”
Marketing Director, B2B Services Company
“Started with an audit, now running demand generation. A flexible model that grew with us.”
COO, Manufacturing Scale Up
Leadership and Implementation Support (Step Three)
Leadership and Implementation Support is available for companies that want senior expertise without the cost of a full time hire. It provides strategic direction, commercial clarity, and hands-on support for teams that need guidance to deliver consistently.
This approach works for:
• B2B SMEs in technical, professional, and service sectors
• Scaling companies that need senior oversight
• Startups and scaleups preparing for their next stage of growth
• Organisations with junior or overstretched marketing teams
• Businesses that want clarity, structure, and predictable execution
You get access to senior experience, practical guidance, and the support needed to make your marketing work more effectively.
Key Benefits
Experienced Senior Marketing Leadership
Two decades of experience across B2B sectors, bringing clear direction and commercial understanding.
Cost Effective
Access to strategic leadership without a full time salary or long-term commitment.
Time Efficient
Faster improvements and more confident decision-making with senior oversight guiding the work.
Elevate Your Marketing Performance with CMONOW.UK
Services
Marketing Strategy Development
Marketing Troubleshooting
Marketing Planning
Marketing Production
Marketing Execution
Marketing Management
Contact
Birmingham,
West Midlands
hello@cmonow.uk