Fractional CMO | Senior Marketing Problem-Solver

Diagnose. Fix. Grow.
I help B2B businesses get unstuck with strategic marketing leadership, deep-dive audits, and actionable solutions that drive growth.

Got a project that needs investigating, refining or accelerating? Let’s talk.

Fractional CMO and Interim Marketing Director

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About Me

I’m a senior marketing consultant based in Birmingham, working with B2B businesses across the UK to help them scale through strategic clarity and commercial focus.

With over 20 years of experience in marketing, I bring deep expertise, sharp commercial thinking, and a hands-on approach to every project. I thrive on delivering results—quickly, efficiently, and to the highest standard.

I’m highly driven, detail-oriented, and committed to doing things properly. I take full ownership of projects from start to finish, ensuring nothing slips through the cracks. My focus is always on outcomes, continuous improvement, and finding the most effective ways to meet business goals.

While I’m based in the West Midlands, I work nationally—partnering with businesses across counties and regions that need senior marketing support without the cost or commitment of a full-time hire.

This isn’t just a job for me—it’s a craft honed over two decades. Whether working remotely or on-site, I bring clarity, structure, and energy to ambitious businesses ready for growth.

It takes years to become an expert, I have 20+ of them in marketing and have earned my stripes in commercial sophistication and business acumen. I get a buzz from troubleshooting and solving problems, I love a marketing challenge. I use this knowledge to offer you Interim Marketing Leadership, Marketing Director and Fractional CMO Services.

Having managed sales and marketing teams in B2B B2C B2B2C and created strategies, brand awareness and demand generation campaigns for large branded ERP and Stand alone IT Software products, SaaS, Cloud and Managed Services targeting buyers in long complex cycles in Manufacturing, Mechanical Engineering, Specialist Education Professionals, Finance and many more industries and professional services.

A sample of projects:

Autodesk - SaaS - Fusion 360

Sage resellers and Gold Partners - Sage 50 through to Sage 1000 CRM, ERP, X3

Microsoft Partners - Dynamics 365

Citrix Xendesktop Partners - Virtualization Desktops and Servers

Infor Visual ERP for Manufacturing, Distribution & Warehousing Sectors

CRM - Financial, Manufacturing

Honeywell - Industrial Stock Bar Code Scanning & Tracking Systems

Electronic Document Scanning (EDMS)

Construction Project Management Software - CAD/BIM

Bespoke Software Development.

Cloud Hosted Services

Data Storage - Including a Partnership Campaign at London Olympics 2012

Branded IT projects - Sage - IBM - HP- SAP - Microsoft 365

+ many more Industry sectors and Applications

I also have experience in the Music Industry, Dentistry, Professional Services, Manufacturing and Engineering, Finance - you name it i've probably done it in my 20 years of marketing.

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Marketing Leadership

Helping your marketing team produce, manage and execute, improve productivity and efficiency

Strategy development
Marketing Team Leadership
Planning & Production
Execution of campaigns
Analytics & Reporting
Troubleshooting

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Marketing Consultancy

One off specific projects

New complete Marketing Strategy
Marketing audit & analytics
Marketing Operations Analysis
Develop a content marketing strategy
Social media marketing campaigns
Develop email marketing campaigns
Manage a paid advertising campaign

Day rate based on scope of project

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Specialist in depth Audits

Discover where things are blocked or not aligned to put better processess in place.

Sales Efficiency Audit
Marketing Effectiveness Audit
Website Function Audit

To learn more about how I drive business growth through tailored strategies, visit my My Strategy page.

Get the best of both worlds with Part time personalised expertise of Fractional CMO Services, Interim Marketing Leadership or Consultancy to achieve your growth goals without the overheads and generic marketing of a Agency, or the inexperience and lack of direction of generalists in house.

Helping to meet the growing needs of Small to Medium Businesses that are looking to accelerate business growth through marketing automation, data utilisation and connected customer experiences.

Client Testimonials

Autodesk – B2B Enterprise SaaS – Producers of AutoCAD and Fusion 360 – Autodesk is a global leader in design and make technology products CAD, CAM, PCB. With expertise across architecture, engineering, construction, design, manufacturing - Net income: $497 million - Employees: 14.000

After just 4 months in role received recognition and an internal award for my contribution to generate demand and sign ups to a new “First” for Autodesk Design & Make extensive 4-day virtual Skills camp held in September with over 40 speakers and demonstrations which generated substantial improvement and an increase MGL’s and 188 new MQL’s.

My First QBR showed an immediate increase of 27% in MQL’s from my input.

“I wanted to thank you for your help on the first virtual Fusion 360 Skills Camp. Thank you for your Ideas and help making the Event a success!"

Autodesk WorldSkills Partner Germany

“Karen has done work in lead generation, pipeline building and business research for us. We have used Karen on more than one occasion for various campaigns and each time had positive results. I would happily recommend Karen to anybody.”

New Business Development Manager (Microsoft ERP Provider)

“Karen’s marketing came to my attention for her combined knowledge of Sage Software and experience of the marketing industry. She proved to be a skilled and capable marketer with the personal touch.”

Marketing Executive at Electronic Business Systems Ltd (Sage ERP Software Provider)

You have been great in your attitude to the work you have completed for us. I have been very impressed with your work ethic and thank you again for all of your efforts and I like to hope we might be able to do something again in the future.

HP Infrastructure and Cloud

Karen is an asset to any company, did everything according the brief, and can be trusted to present a professional image of your business. Thanks again Karen!

Richard D. United Kingdom London

Karen has a good knowledge of the Sage 200 product and after a very short briefing managed an effective campaign generating a pipeline of opportunities. Communication throughout the campaign was good and at the conclusion our data was returned cleansed and a full report submitted.

I would have no hesitation in contacting Karen again if we should require additional support for our marketing activities.

Sage Circle of Excellence Partners

Karen did an excellent job fact finding decision makers. Her work is very effective and she has a real professional attitude. Would definitely work with her again.

Terry S. – Jade IT Solutions

“We have found Karen to be very pro-active in formulating and implementing strategies that have greatly improved our company awareness as well as generating high quality leads which we have closed/converted into new and ongoing business. In particular Karen has run several IT projects, her market sector knowledge has been most useful in devising focused plans, which have delivered tangible benefits for our business, whilst also generating valuable and up to date data which we have found very useful in our ongoing and follow up business development. From our experiences of working with Karen we have no hesitation in recommending her to you if like us you cannot justify a full time “in house” marketing facility; Karen offers the next best solution”

John Beeny - Founder - Netlynk Group

“Karen produced results for Netshield Ltd almost immediately. Her professional approach, knowledge of marketing and the the IT Managed Services industry and results means I have no hesitation in recommending Karen!”

Managed IT Solutions Outsourcing & Business Continuity

Want a personalised supportive Partner?

Success comes from a great relationship and the value you receive. This means making your marketing outputs and revenue goals a priority, offering a deeper and more personalized service, and being a service that you can rely on and lean on.

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