Insights

How Part-Time Senior Marketing Drives Digital Growth for Specialist Engineering Companies Small specialist engineering firms are often masters of their craft. They deliver highly technical solutions with precision and innovation. However, despite their expertise, many...

Why Small Engineering Firms Need Part-Time Senior Marketing Support for Digital Transformation Small specialist engineering firms excel at delivering high-quality technical solutions. They focus on precision, innovation, and client satisfaction. Yet, many of these...

How to determine if your marketing actually supports business goalsYou have invested in a marketing team, but how do you know whether their work is truly driving your business forward? Many CEOs discover that their marketing teams are busy executing tasks, yet the...

B2B Buying in 2026: Why ROI Alone Isn’t Enough — The Rise of the Defensible ChoiceAs we move into 2026, B2B buying decisions are evolving. Return on Investment (ROI) remains a central measure of value—of course it does. But in a market shaped by uncertainty, tighter...

AI is Changing Buyer Behaviour and Marketing Strategies Artificial Intelligence (AI) is no longer an experimental tool—it is actively reshaping buyer decision-making, expectations, and interactions. AI-driven insights are changing how businesses connect with their...

AI changing buyer behaviour. Artificial Intelligence (AI) is no longer a futuristic concept; it is actively reshaping how buyers research, evaluate, and purchase products and services. Businesses that fail to understand the profound impact of AI risk being left...

Artificial Intelligence (AI) is no longer a distant concept reserved for large corporations. Small businesses across the UK are increasingly adopting AI to streamline operations, enhance customer engagement, and drive growth. According to a report by Moneypenny, 39%...

For UK SMEs, analysing marketing performance has shifted from being a nice-to-have exercise to a strategic growth priority. The most competitive businesses are those that treat marketing as a revenue driver, not just a cost centre. In my experience as a B2B marketing...

  Securing consistent cash flow is the bedrock of any thriving business. For many ambitious UK B2B SME owners, the ultimate goal isn't necessarily exponential growth leading to a strategic exit or the complexities of managing a vast enterprise. Instead, true...

  Securing funding is a pivotal moment for any UK B2B SME. It validates your vision, fuels your ambition, and, for many, comes with a clear directive: it is time to do a lot of marketing. This influx of capital presents an unparalleled opportunity for growth, but...