Strategic Marketing Services for UK B2B SMEs
Senior commercial marketing support designed to fix underperforming marketing systems, strengthen your pipeline and build a more reliable approach to growth.
Specialist expertise across IT, engineering, construction, manufacturing and professional services.
Commercial challenges that hold SMEs back
Most SMEs do not struggle because of a lack of effort. They struggle because their marketing system is fragmented, reactive or missing senior leadership. My role is to help you identify what is not working and transform it into a structured, commercially driven approach.
Key problems (SEO integrated)
You are spending on marketing without seeing commercial returns.
Your leads are poor quality or fail to convert into opportunities.
Your sales pipeline is inconsistent and overly reliant on short-term activity.
Your team lacks senior strategic direction and marketing leadership.
You cannot prove which marketing activities create revenue and which waste budget.
Unsure what you need? Start with clarity. Start with The Growth Audit.
Before investing in any further marketing activity, you need to understand where your marketing function is aligned, misaligned or underperforming. The Growth Audit is a comprehensive, strategic assessment that gives you clarity, direction and a commercially robust plan to move forward.
The Growth Audit
Before you can grow strategically, you need to understand where you are. The Growth Audit is a comprehensive deep dive into every aspect of your marketing function, giving you clarity, confidence, and a clear path forward.
Complete marketing function assessment
Competitor and market analysis
Customer journey mapping
Channel performance review
Team capability evaluation
Technology and tools audit
90-day action plan
Executive presentation
Can be completed as a stand alone service or as part of a retainer package
What You Get
A complete picture in 2-3 weeks
Week 1: Discovery
Deep-dive interviews with your team, stakeholder alignment, and data gathering across all marketing channels.
Week 2: Analysis
Competitive benchmarking, customer research synthesis, and identification of key growth opportunities.
Week 3: Roadmap
Strategic recommendations, prioritised action plan, and executive presentation to align your leadership team.
Who it is for
SMEs that want to stop guessing and start operating from clear commercial insight.
Businesses planning growth, investment or restructuring.
Teams lacking senior marketing leadership.
Senior marketing leadership without the full-time cost
As a Fractional CMO, I provide the strategic direction, leadership and commercial oversight your business needs to grow with discipline and clarity. You gain access to senior expertise without the financial commitment of a full-time hire.
What you get
Strategic marketing leadership and planning
Commercial direction and prioritisation
Team guidance and capability development
Performance management and reporting
Campaign oversight and quality control
Board-level alignment and communication
Outcome
Clear strategy, stronger execution, improved efficiency and a more reliable approach to growth.
Practical consultancy to solve immediate challenges
If you need expert input without long-term commitment, I provide targeted consultancy to address specific commercial or operational issues.
Services
Full marketing strategy development
Marketing audit and performance review
Marketing operations and process analysis
Campaign analysis and optimisation
Content and messaging strategy
SEO and website performance review
Social and email strategy development
Paid advertising strategy
Outcome
Practical, commercially focused guidance that supports immediate decision-making.
Focused audits that diagnose specific performance issues
Alongside the Growth Audit, I offer targeted specialist audits for deeper clarity in specific areas.
Audits available
Sales Efficiency Audit
Marketing Effectiveness Audit
Website Performance Audit
SEO Overhaul Review
Outcome
Clear recommendations to remove bottlenecks, eliminate waste and improve performance
Demand generation with senior strategic oversight
If your business lacks an internal marketing team, I provide a structured delivery model that combines strategy with execution.
What this includes
Content and campaign execution
Paid media and PPC support
Social content creation and scheduling
Email marketing setup and optimisation
Performance reporting
Continuous refinement and optimisation
Outcome
A fully managed demand generation engine aligned to your commercial goals, without the overheads of recruiting a full in-house team.
Already know what you need? Choose the level of support that fits your business
Whether you need strategic guidance, collaborative support, or complete marketing ownership—there’s a way to work together that suits your needs.
Strategic Direction
You execute
I provide the strategy, roadmap, and recommendations. You and your team handle the execution.
- •Full marketing strategy
- •Quarterly roadmaps
- •Monthly check-ins
- •Email support
Embedded Support
We execute together
I work alongside your team—guiding implementation, building capability, and keeping things on track.
- •Everything in Strategic Direction
- •Weekly working sessions
- •Team coaching
- •Hands-on guidance
Full Partnership
I execute for you
I take complete ownership of your marketing function. Strategy through execution, on an ongoing retainer.
- •Full marketing ownership
- •Strategy & execution
- •Vendor management
- •Performance reporting
Commercial clarity. Senior expertise. Proven structure.
My approach combines strategic leadership, practical consultancy and operational discipline. Every engagement is built to remove guesswork, strengthen marketing performance and drive predictable, long-term growth.
Core principles
Clear strategy before execution
Commercial alignment over creative noise
Evidence-based decisions
Senior accountability
Structured planning and optimisation
Ready to improve your marketing performance?
If your marketing is not delivering the results you expect, I can help you build a structured, commercially grounded system that supports growth.
Elevate Your Marketing Performance with CMONOW.UK
Services
Fractional CMO Service
Marketing Consultant Service
Marketing Strategy Development
Marketing Troubleshooting
Marketing Planning
Marketing Production
Marketing Execution
Marketing Management
Contact
Birmingham,
West Midlands
hello@cmonow.uk